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In the beginning...'s avatar

Great article. Very informative.

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Daniel Howard James's avatar

'Rights' have been the best way to persuade people since at least Bernays' 'Torches of Freedom' campaign on behalf of the cigarette manufacturers.

This may have arisen from the realisation that after the First World War, people weren't simply going to do what they were told by authority any more. The people needed to believe that the alternative was being withheld from them, in order to provoke an emotional reaction which would cause them to side with whatever it was that the manipulator wanted them to do in the first place.

And so 'they are trying to take your right to smoke away' eventually became 'they are trying to take your right to abortion away' and now 'they are trying to take your right to die away'. In each case, there are powerful economic incentives in emotional manipulation.

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